How Top Solar Companies Use ‘Social Proof’ to Close 60% More Deals
Your solar company has happy customers—so why aren’t they helping you close more deals? Here’s how top installers use real social proof to crush objections and win 60% more sales
“But We Don’t Have Fancy Videos or Case Studies!”
Most solar companies start with zero social proof. Here’s how to build it fast:
- Ask 5 Best Customers:
*“Mind sharing a 10-second video saying how much you save monthly?”* (Offer a $50 Amazon gift card.) - Repurpose Install Photos:
- Before: “Home before solar”
- After: *“Same home with panels + $12/month bill”*
- Start Small:
Even 3 real testimonials with $ saved beats 100 generic ones.
Key Takeaways
- Ditch vague testimonials—use specific $ saved & timelines.
- Visuals > text—add videos, before/after bills, and photos.
- Flood your site with credentials—certifications, warranties, badges.
PS: First 5 readers get free testimonial graphics. Click below website audit to claim yours.
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