AWS Solar’s existing site was holding the business back, dated, difficult to navigate, and not built to convert. We led a complete redesign focused on three things: a modern, mobile-optimized structure, stronger brand authority, and a simplified path through the site, especially across service pages and the Instant Quote feature.
Accessibility was treated as a first-class requirement, not an afterthought. The rebuilt site now scores close to 100% on ADA compliance, meeting a standard most competitor solar sites in the space don’t come close to.
The result is a site that looks credible to homeowners doing their research and functions cleanly for every visitor, regardless of ability; both of which directly support AWS Solar’s lead generation goals.