Common Logo Types

The 7 Most Common Logo Types and How They Work?

The first thing a potential customer notices about a company is its logo, making it one of the most important aspects of a brand’s identity. From monograms to mascots, the design of a logo can have a significant impact on how a company is perceived. That is why it is critical to comprehend the various types of logos and how they function. In this article, we’ll look at the seven most common logo types and their applications, so you can pick the best design for your company. Whether you’re starting a new business or revamping an existing one, this guide will arm you with the information you need to make an informed decision.

  1. Monogram Logos
  2. Wordmark Logos
  3. Pictorial Mark Logos
  4. Abstract Logo Marks
  5. Mascot Logos
  6. The Combination Mark
  7. Emblems

Monogram (or Lettermark) Logos

apple logo type

Monogram is a type of letter mark that uses one word as a symbol for a company name. This type of logo is very famous because it’s easy to use and affordable to make. It is also used to describe a company that uses its name as its trademark. For example, if you see a product that says “Monogram” on it, it means that the company that makes it is using its name as its brand name. Examples of monograms include Apple’s apple sign, Nike’s swoosh, and Microsoft’s Windows logo.

If you’re looking for a logo design that’s both unique and unforgettable, consider using a Monogram. A monogram is simply a letterform that has been modified to look like a stylized version of itself. In other words, it’s a letterform that has had its serifs removed and substituted with lines. Monograms are often used by small businesses and non-profits because they’re simple and cost-effective. However, they’re not ideal for large firms with complex names. If you’re peeking for a more professional logo design, consider using a wordmark.

Wordmark Logos

oca-Cola' logo type

Wordmarks are similar to monograms, except they use two words instead of just one. the wordmark is a type of logo that uses the full name of the company. Wordmark logos are used by companies to create a professional look and have long names or acronyms. Examples of wordmarks include Coca-Cola’s famous C, McDonald’s golden arches, and Google’s G.

When choosing a wordmark style, keep in mind that the font should be legible in smaller sizes. The finest thing about using a logo typeface is that it allows you to make a consistent look across numerous platforms. You can use the exact logo typeface on your website, social media posts, business cards, and other marketing materials. However, there are some things to consider before making the switch. First, you’ll want to choose a font that has a legible size. That means that the letters should be large enough to read without having to zoom in. Second, you’ll need to ensure that the font is scalable. This means that the font can be used in different sizes without losing quality. Finally, you’ll also want to check whether the font is available in both regular and italic styles.

Pictorial Mark Logos

Pictorial Mark Logo type

Pictorial marks are logos that use pictures rather than words. They are often used by businesses to communicate messages about themselves without using words. Pictorial marks are sometimes referred to as pictographic logos. Pictograms are logos that use symbols instead of words. Pictograms are often used by governments to represent countries. The United States flag is an example of a pictogram.

They are often used when there is no space available on the packaging for text. Pictographic logos are usually created using simple shapes like circles, squares, triangles, etc. Pictorial mark logos were first developed in the early 20th century when companies wanted to create a visual identity for their products.

Abstract Logo Marks

Abstract Logo Marks

An abstract logo mark is a type of graphic logo that does not represent any specific object or idea. The term “abstract” comes from the Latin word abstrahere meaning “to take away”. In logo design, this refers to removing all elements of a logo that may distract from the overall message. This could mean removing unnecessary details like text, shapes, or colors. It could also mean removing parts of the logo that don’t add anything to the overall look.

The most common form of abstract logo mark is the geometric shape. This includes circles, squares, triangles, and even hexagons. Other shapes may include lines, arrows, stars, and hearts. They are easily recognizable by the human eye. These logos are often used by companies who want to create a unique brand image without having to spend money on expensive advertising campaigns. Examples of abstract logo marks include Nike’s winged circle, Starbucks’ mermaid, and Facebook’s smiley face.

Mascot Logos

Mascot Logo type

A mascot is a personified version of a company’s logo. A mascot logo is a type of pictograph that uses a character as its main visual element. These logos are typically used by companies with a strong brand identity. Mascots are often used by companies that want to create a friendly image for their brand. They are mostly used by sports teams to represent themselves. Examples of mascots include Mickey Mouse, SpongeBob Square Pants, and Hello Kitty.

The mascot logo is one of the most popular types of pictographs because it allows people to easily recognize a company’s brand. Pictographs are often used in advertising campaigns to promote products and services. For example, McDonald’s has a mascot logo that features a golden arch. The Golden Arches represent the restaurant chain’s famous golden burgers.

The Combination Mark

The Combination Mark logo type

A combination mark is a type of mark that combines two different elements. A combination mark is often used for brands that want to combine the best qualities of both a wordmark and a pictorial mark. The combination mark logo is a great way to create a strong visual identity for your business. Simply, if a company uses both its name and a stylized version of its logo, then it would use the combination mark logo. You can use a combination mark for any kind of business, whether it’s a small startup or a large corporation.

Examples of combination marks include the Nike Swoosh combined with the Nike Bird, the Pepsi bottle combined with the Pepsi Cola logo, and the McDonald’s Golden Arches combined with the Big Mac.


emblems logo type

An emblem is a type of logo mark that represents something larger than just a company. The word ’emblem’ comes from the Greek word ’emblema’ which means ‘to cut out’. This refers to the practice of cutting out a design on cloth or paper and using it as a pattern for embroidery or printing. In the early days of printing, emblems were used to represent the names of cities, countries, and companies.

The emblem logotype is a great choice for businesses that want to convey a sense of professionalism and sophistication. It’s not only visually appealing, but it’s also very easy to reproduce. You don’t need any special skills to get the job done. Just use a good quality printer and print out some business cards.


In conclusion, the design of a logo is extremely important in a company’s branding efforts. Understanding the various types of logos and their applications is essential for developing a successful brand identity. The most important thing is that your logo accurately reflects your business and appeals to your target audience, whether you choose a monogram, wordmark, pictorial mark, abstract logo, mascot, combination mark, or emblem. With the information in this article, you’ll be well on your way to creating a logo that accurately represents your company.

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