How Top Solar Companies Use ‘Social Proof’ to Close 60% More Deals

Your solar company has happy customers—so why aren’t they helping you close more deals? Here’s how top installers use real social proof to crush objections and win 60% more sales

“But We Don’t Have Fancy Videos or Case Studies!”

Most solar companies start with zero social proof. Here’s how to build it fast:

Ask 5 Best Customers:
*“Mind sharing a 10-second video saying how much you save monthly?”* (Offer a $50 Amazon gift card.)
Repurpose Install Photos:
- Before: “Home before solar”
- After: *“Same home with panels + $12/month bill”*
Start Small:
Even 3 real testimonials with $ saved beats 100 generic ones.

Key Takeaways

Ditch vague testimonials—use specific $ saved & timelines.
Visuals > text—add videos, before/after bills, and photos.
Flood your site with credentials—certifications, warranties, badges.

PS: First 5 readers get free testimonial graphics. Click below website audit to claim yours.

Solar Websites That Work Hard, Just Like You

We redesign websites with one goal in mind: get you more solar leads.
Let’s turn your underperforming site into your company’s strongest sales tool.