Ruaa Innovation needed their existing site rebuilt according to a specific design direction they’d already identified, along with new content integrated throughout; all delivered in both Arabic and English to serve their full audience.
Working from a client-provided inspiration reference meant the challenge wasn’t originating a new design direction, but executing an existing vision precisely and adapting it cleanly across two languages with different reading directions and typography needs.
The client’s response: he loves the way we implemented the new design on his site.
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