Message and offer alignment
We identify the ad or email promise, intended audience and desired next action. The page headline and supporting copy should answer the same need that brought the visitor there.
THYNK STUDIO / SERVICES
One offer. One focused landing page.
Give campaign visitors a page that continues the conversation your ad or email started. We design focused landing pages around a specific audience, offer and enquiry action.
BUILT AROUND YOUR CUSTOMER
A visitor who clicks an ad about a roofing estimate should land on a page about that estimate, not a general list of every service. We plan the headline, explanation, proof and contact action together so the next step feels relevant. The goal is a clear decision, with enough detail to support it.
We begin with the action you want a visitor to take, then work backward to the information they need before that decision. The result is a purposeful page structure, with clear headings, relevant detail and a visible next step.
WHAT WE PLAN TOGETHER
We identify the ad or email promise, intended audience and desired next action. The page headline and supporting copy should answer the same need that brought the visitor there.
A typical structure includes the offer, who it is for, what is included, genuine evidence, common questions and an enquiry action. The exact sections follow the campaign brief.
Use a call, email enquiry or properly configured form that suits your process. Booking systems, CRM connections and conversion tracking are confirmed separately rather than assumed.
BEFORE DESIGN STARTS
Send the campaign message, offer terms, audience and examples of real proof you can use. Agree who receives enquiries and how the team will respond. If the page uses an email draft rather than a server form, opening that draft is not the same as receiving a lead; reporting must reflect the actual visitor action.
Use our website brief guide ↗Missing something? Tell us at the start so we can include the right content or technical support in the quote.
KNOW YOUR INVESTMENT
Starter
A focused introduction to your business and one clear enquiry path.
Business
More room for your services, company information and contact journey.
Growth
Space for distinct core services, with a handover walkthrough.
Includes mobile-ready design, basic on-page SEO, two consolidated revision rounds, launch support and 14 days of in-scope bug fixes. Domain, hosting, licenses, full copywriting and custom integrations are separate.
Website projects start after the written scope is agreed: 50% before work begins and 50% before launch. Typical timing is 7–10 working days for Starter and 10–15 for Business or Growth after content, access and deposit are received. Review delays and scope changes can affect timing.
See the full comparison and exclusions →FROM INTEREST TO ACTION
Tell us what your business does and what you need the website or workflow to accomplish. We clarify content, technical requirements and any missing inputs.
We put the deliverables, costs and responsibilities in writing. You review the proposed direction and supply consolidated feedback within the agreed scope.
We review the agreed pages or workflow before launch or handover. Any ongoing support, additional content or new functionality receives its own scope.
YOUR QUESTIONS, ANSWERED
Yes, for a standard one-page website scope with up to six sections and the included basics. Custom copy, integrations, tracking and multiple variants are quoted separately.
Ad buying and creative production are not included in the website package. We can discuss the campaign requirements and quote additional work where appropriate.
That depends on the campaign and what visitors need to check. We can keep the primary action prominent while still providing access to essential company and privacy information.
Variant design and test setup require a separate scope and an appropriate measurement system. Useful conclusions also require enough relevant traffic; there is no guaranteed uplift.
YOUR NEXT STEP
Tell us where you are now and what needs to happen next.
Our team will review your requirements and help confirm the right scope. Send your project details to our team. An enquiry does not book a call or collect payment.
info@thynkstudio.com ↗Prefer to compare first? Explore our website packages or view illustrative design directions.